Originally, Pinterest was a website designed for users where
they could create themed boards and pin interesting/ creative ideas to share
with others. Who would have ever imagined that soon after its creation, Pinterest
would become a major social media marketing tool? Personal branding and
business marketing alike, Pinterest has set itself apart from other social
marketing platforms by using images as its main focus on content sharing. Simply
put, the concept makes sense. As consumers living in a fast-paced world, we are
stimulated by images. Pinterest gives users an outlet to consume a lot of bite-sized
information pieces, while keeping our attention.
Many social media experts have spent their time studying
Pinterest and how it can be used as a business tool. Jayson DeMers, Founder and
CEO of AudienceBloom, understands the power of Pinterest from a business
perspective. After researching the benefits of Pinterest, he has shared these
top 10 tips on how to be successful using this platform:
1. Be Selective
2. Use Teasers
3. Add Pin it Buttons
4. Use Lots of Images
5. Pin Often, Pin Variety
6. Pin Interests
7. Pin Vertically
8. Pin Mashups
9. Feature Customers
10. SecretBoards
If a business decides to implement these rules to their Pinterest
platform, they are sure to be successful. Pinterest has potential that has yet
to be discovered and there is power in potential. I look forward to seeing this platform grow
and watching how businesses in the future utilize its power to enhance their marketing strategies.
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