Although we love our hilarious videos, in recent years YouTube has taken on another role - that of a marketing tool. Personal brands, small businesses and corporations alike are using the power of YouTube in a number of different ways in order to satisfy, engage and empower customers.
There are three key ways to make a successful YouTube account for you or your business. The first and most crucial part of having a successful YouTube channel is selecting a username that correlates with the brand (if not the brand name itself). It may seem like a simple concept, but consumers are generally mistrustful. If you have already done the work to build trust with your consumers at a product level, choosing the right username should fluidly transfer that trust.
Secondly, brands must arrange a channel that resonates with the company’s strategy. Mirroring the brand’s colour scheme, core values and persona allows the business to appear tech-savvy and also helps to enhance the overall brand cohesiveness.
Simply put, YouTube is a great way to develop a “voice” for a business. In my field I hear that word-of-mouth is the most powerful form of advertising and YouTube takes that saying to a whole new level. Now instead of telling my ten friends about how much I love a product, I can make a video and share it with 10,000 people. If those numbers aren’t convincing enough to convince you to use YouTube as a marketing tool, I don’t know what is!
Now after all that reading you deserve a reward! Here is one of my favourite YouTube Videos!