Friday, 20 September 2013

Pinterest - A Marketing Tool?

Originally, Pinterest was a website designed for users where they could create themed boards and pin interesting/ creative ideas to share with others. Who would have ever imagined that soon after its creation, Pinterest would become a major social media marketing tool? Personal branding and business marketing alike, Pinterest has set itself apart from other social marketing platforms by using images as its main focus on content sharing. Simply put, the concept makes sense. As consumers living in a fast-paced world, we are stimulated by images. Pinterest gives users an outlet to consume a lot of bite-sized information pieces, while keeping our attention.  

Many social media experts have spent their time studying Pinterest and how it can be used as a business tool. Jayson DeMers, Founder and CEO of AudienceBloom, understands the power of Pinterest from a business perspective. After researching the benefits of Pinterest, he has shared these top 10 tips on how to be successful using this platform:

1. Be Selective
2. Use Teasers
3. Add Pin it Buttons
4. Use Lots of Images
5. Pin Often, Pin Variety
6. Pin Interests
7. Pin Vertically
8. Pin Mashups
9. Feature Customers
10. SecretBoards

If a business decides to implement these rules to their Pinterest platform, they are sure to be successful. Pinterest has potential that has yet to be discovered and there is power in potential.  I look forward to seeing this platform grow and watching how businesses in the future utilize its power to enhance their marketing strategies.

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