Mitch Joel was my first mentor. His blog had a lot of really great lessons that we all can learn from. First is that size matters! Joel’s blog used a variety of different blog lengths in order to keep his readers on their toes. He also uses great reader grabbing headlines. By using this technique readers are engaged right off the bat and are not only wanting but willing to read more. Joel’s final strong point is that he writes how he would speak. When reading his blog I felt as if he was sitting across the table telling me a story. I found this made his information more relatable and enjoyable to read.
I found my second advisor in Seth Godin. In the past I had read his book entitled “Permission
Marketing” but just recently did I discover his blog. Godin is known for posting his blog on a very reliable schedule. Users know exactly when to come back in order to receive more of his knowledge which I found to be an amazing strategy. Godin is also the master of creating momentum. His content is engaging and he gets the readers coming back time and time again.
The final blogging guru I learned from (and my personal favourite) was Bernadette Jiwa. Her blog has a very clear and defined focus of “the story of telling”. When you go to Jiwa’s blog you know exactly the type of post you are going to get. Her blog is very well designed. The colour palate is not only visually appealing but soothing/comforting to the reader. Strangely enough what I found most interesting about Bernadette’s blog is her ability to mix her content. She uses videos, images and social media in order to keep the content up to date and engaging. This is a strategy I think we can all learn from!
All of these people are more than bloggers - they are authors! I believe that the learning I have received from reading these blogs have helped me grow from a little duckling to a full grow duck! I look forward to my blogging future after learning these strategies!